Extension Course Outline
EXT 401 EXTENSION APPROACHES FOR AGRICULTURAL DEVELOPMENT 3 (1+2)
Theory Participatory extension approaches RRA, PRA and PLA: meaning, features, principles,
techniques; demand driven extension: meaning, features, model; reorganized extension system;
broad based extension: meaning, concept; farmer led extension: meaning, features, scope and
importance; farming systems approach and farming situation based extension: concept, characters,
activities and scope; strategic research and extension plan: meaning and importance; group led
extension: meaning, concepts, procedures, advantages and limitations; market led extension:
techniques; demand driven extension: meaning, features, model; reorganized extension system;
broad based extension: meaning, concept; farmer led extension: meaning, features, scope and
importance; farming systems approach and farming situation based extension: concept, characters,
activities and scope; strategic research and extension plan: meaning and importance; group led
extension: meaning, concepts, procedures, advantages and limitations; market led extension:
meaning, problems in agricultural marketing, characteristics, approaches and strategies;
privatization of agriculture extension services and public private partnership: meaning, problems in
public extension, reasons for privatization, approaches, possibilities; voluntary organizations in
agricultural extension-scope and importance, limitations.
public extension, reasons for privatization, approaches, possibilities; voluntary organizations in
agricultural extension-scope and importance, limitations.
Practical Analyzing the roles of change agents in state department of agriculture; visit to a village to
observe the extension activities at the field level; visit to a ATMA district; identification of
technological needs of farmers through participatory approach; identification of suitable alternative
extension approaches for solving extension problems in a specific farming situation; preparation of
research and extension plan using PRA, FSR/E and FSBE; analyzing the functions of a selected;
V.O. studying role of farm women and rural youth in agriculture in a selected village; studying RMGS
and SHGS in a selected village.
observe the extension activities at the field level; visit to a ATMA district; identification of
technological needs of farmers through participatory approach; identification of suitable alternative
extension approaches for solving extension problems in a specific farming situation; preparation of
research and extension plan using PRA, FSR/E and FSBE; analyzing the functions of a selected;
V.O. studying role of farm women and rural youth in agriculture in a selected village; studying RMGS
and SHGS in a selected village.
EXT 402 AGRICULTURAL JOURNALISM 3 (1+2)
Theory: Journalism: meaning, nature, scope and importance; agricultural journalism: meaning,
concept, nature, history, scope and importance; journalist: meaning, roles, qualities, types; print
media: concept, role, trends, principles, laws, ethics; readership analysis: meaning, importance,
methods; writing new stories, feature articles and success stories: planning and writing; agricultural
information materials: planning, preparation and evaluation of information materials – leaflet,
pamphlet, folder, bulletin; electronic media: concept, types, trends, principles, ethics; listeners/
viewers analysis: meaning, importance, methods; report writing: gathering of news, forms of reporting,
principles for creative writing, editing and proofreading; radio: scope and importance, script writing
for radio, treatment, recording and broadcasting; television: scope and importance, script writing for
TV, planning, recording and telecasting; photo journalism: concept, scope and importance,
principles, selection and editing of photographs, writing photo features and captions; video production
technology: concepts, types of cameras and parts, different formats, techniques of planning, production
and editing, types of shots, audio and video mixing; public relations: meaning, concept, scope and
dimensions, scenario in organizations.
concept, nature, history, scope and importance; journalist: meaning, roles, qualities, types; print
media: concept, role, trends, principles, laws, ethics; readership analysis: meaning, importance,
methods; writing new stories, feature articles and success stories: planning and writing; agricultural
information materials: planning, preparation and evaluation of information materials – leaflet,
pamphlet, folder, bulletin; electronic media: concept, types, trends, principles, ethics; listeners/
viewers analysis: meaning, importance, methods; report writing: gathering of news, forms of reporting,
principles for creative writing, editing and proofreading; radio: scope and importance, script writing
for radio, treatment, recording and broadcasting; television: scope and importance, script writing for
TV, planning, recording and telecasting; photo journalism: concept, scope and importance,
principles, selection and editing of photographs, writing photo features and captions; video production
technology: concepts, types of cameras and parts, different formats, techniques of planning, production
and editing, types of shots, audio and video mixing; public relations: meaning, concept, scope and
dimensions, scenario in organizations.
Practical : Designing of layout and preparation of agricultural information materials; testing the readability
of prepared agricultural information materials; gathering of news by using different methods;
exercise on writing of different forms of news reports in print media; editing process in print media;
testing the readability of printed literature; visit to a newspaper office; visit to All India Radio
Station/TV Studio; script writing for radio; rehearsal recording, editing and evaluation of radio
program; preparation of storyboard for TV; method of holding and exposing a still camera; writing
captions for photographs; writing photo features for photographs; studying various parts of video
camera and handling of video camera; audio and video mixing.
of prepared agricultural information materials; gathering of news by using different methods;
exercise on writing of different forms of news reports in print media; editing process in print media;
testing the readability of printed literature; visit to a newspaper office; visit to All India Radio
Station/TV Studio; script writing for radio; rehearsal recording, editing and evaluation of radio
program; preparation of storyboard for TV; method of holding and exposing a still camera; writing
captions for photographs; writing photo features for photographs; studying various parts of video
camera and handling of video camera; audio and video mixing.
EXT 403 VISUAL AND GRAPHIC COMMUNICATION 2 (1+1)
Theory : Meaning, definitions and the role of visuals in communication; characteristics of visual aids;
classification of visual aids; principles and production of visuals; contribution of visual perception in
learning process; planning, preparation, presentation and evaluation of visual aids; designing of
messages and titles for visuals; layout of visual aids; selection and use of graphic formats; preparation
and use of low cost visuals based on the local situation; preparation and use of photographs and
pictures; choreographic visuals; computer based visuals and digitized video materials; use of drawing
techniques for different visuals; selection and use of animation tools in transfer of technology;
preparation and use of resource maps for extension work; designing of visuals for print and electronic
media.
Practical Preparation of low-cost visuals; designing and layout of visual aids; generating
computer aided presentation of graphics; scanning of visuals; image editing and script writing for
telecasts; development of agricultural video films; editing of video visuals; visit to animation
production center; visit to print and electronic media centers; presentation and evaluation of low cost
visual.
classification of visual aids; principles and production of visuals; contribution of visual perception in
learning process; planning, preparation, presentation and evaluation of visual aids; designing of
messages and titles for visuals; layout of visual aids; selection and use of graphic formats; preparation
and use of low cost visuals based on the local situation; preparation and use of photographs and
pictures; choreographic visuals; computer based visuals and digitized video materials; use of drawing
techniques for different visuals; selection and use of animation tools in transfer of technology;
preparation and use of resource maps for extension work; designing of visuals for print and electronic
media.
Practical Preparation of low-cost visuals; designing and layout of visual aids; generating
computer aided presentation of graphics; scanning of visuals; image editing and script writing for
telecasts; development of agricultural video films; editing of video visuals; visit to animation
production center; visit to print and electronic media centers; presentation and evaluation of low cost
visual.
EXT 404 INFORMATION COMMUNICATION TECHNOLOGY IN AGRICULTURE 3 (1+2)
Theory : Multimedia: definition, scope and importance in agricultural development: important
concepts in multimedia technologies; computer in agriculture: cyber extension – definition, meaning,
tools, advantages and limitations, successful models of cyber extension; introduction to basics in
computers; MS power point, internet applications for multimedia: multimedia file formats –HTML,
audio, photo, video and image file formats and file posting; computer assisted information basics:
storyboarding and application; multimedia databases, relational database model, distributed and
networks model; audio-production editing, photo editing; animation tools and graphic tools;
development of multimedia project: resource development, integration and presentation; web based
presentation Vs CD presentation.
concepts in multimedia technologies; computer in agriculture: cyber extension – definition, meaning,
tools, advantages and limitations, successful models of cyber extension; introduction to basics in
computers; MS power point, internet applications for multimedia: multimedia file formats –HTML,
audio, photo, video and image file formats and file posting; computer assisted information basics:
storyboarding and application; multimedia databases, relational database model, distributed and
networks model; audio-production editing, photo editing; animation tools and graphic tools;
development of multimedia project: resource development, integration and presentation; web based
presentation Vs CD presentation.
Practical: Basics in computer: MS office, MS powerpoint and internet applications; CAI application
and story board writing; CAI presentation, multimedia file formats; audio, photo and video production,
editing and using the software; animation and graphic tools software; developing multimedia project
using authoring tools; development of multimedia project and presentation; visit to kisan call centre /
village information Kiosks.
and story board writing; CAI presentation, multimedia file formats; audio, photo and video production,
editing and using the software; animation and graphic tools software; developing multimedia project
using authoring tools; development of multimedia project and presentation; visit to kisan call centre /
village information Kiosks.
EXT 405 PRINCIPLES OF MANAGEMENT AND GROUP DYNAMICS 3 (2+1)
Theory Meaning, concept and theories of management and organizational behaviour; organizational
structure, types; hierarchy and span of control; motivation, job satisfaction, decisionmaking;
programme evaluation and review technique (PERT); critical path management (CPM) and
management by objectives (MBO); manpower planning, recruitment and selection; performance
appraisal; rewards and incentive management; groups: meaning, characteristics, types of groups and
process of group dynamics; group discussion, types, purpose and function of group leaders and
members; group behaviour and factors influencing group behavior; problems of group integration,
problems of prejudice and perception of other members; inter-group competition and preventing
inter-group conflict; extension work with disadvantaged group; advertisement: theories, process,
types, effectiveness and strategies. Practical Practice in various communication skills and group
discussion techniques; analysis and appraisal of various types of advertisement media; organizing
group; exercise in simulation and real life situation.
structure, types; hierarchy and span of control; motivation, job satisfaction, decisionmaking;
programme evaluation and review technique (PERT); critical path management (CPM) and
management by objectives (MBO); manpower planning, recruitment and selection; performance
appraisal; rewards and incentive management; groups: meaning, characteristics, types of groups and
process of group dynamics; group discussion, types, purpose and function of group leaders and
members; group behaviour and factors influencing group behavior; problems of group integration,
problems of prejudice and perception of other members; inter-group competition and preventing
inter-group conflict; extension work with disadvantaged group; advertisement: theories, process,
types, effectiveness and strategies. Practical Practice in various communication skills and group
discussion techniques; analysis and appraisal of various types of advertisement media; organizing
group; exercise in simulation and real life situation.
Practical : Practice in various communication skills and group discussion techniques; analysis and
appraisal of various types of advertisement media; organizing group; exercise in simulation and real
life situation.
appraisal of various types of advertisement media; organizing group; exercise in simulation and real
life situation.
SOC 401 GOVERNMENT POLICIES AND PROGRAMMES OF AGRICULTURE AND RURAL
DEVELOPMENT 3 (1+2)
DEVELOPMENT 3 (1+2)
Theory : Changing scenario of Indian agriculture: green revolution and post-green revolution;
regional disparities in Indian agriculture; five year plans and agriculture; national agricultural policy
and its impact on agriculture; impact of WTC privatization and a globalization on Indian agriculture;
constraints in implementing policies related to agriculture and rural development; problems related
to Indian agriculture: decreasing size of landholdings and poverty, unemployment, natural calamities,
indebtedness, risk in agriculture and agrarian unres; rural development; concept, indicators and
determinants; government policies and rural development programmes related to farmers’
employment and poverty eradication. Practical Field study-cum-institutional visits, preparation of
field projects for analyzing the problems of agriculture and rural society, theme based group
assignments.
regional disparities in Indian agriculture; five year plans and agriculture; national agricultural policy
and its impact on agriculture; impact of WTC privatization and a globalization on Indian agriculture;
constraints in implementing policies related to agriculture and rural development; problems related
to Indian agriculture: decreasing size of landholdings and poverty, unemployment, natural calamities,
indebtedness, risk in agriculture and agrarian unres; rural development; concept, indicators and
determinants; government policies and rural development programmes related to farmers’
employment and poverty eradication. Practical Field study-cum-institutional visits, preparation of
field projects for analyzing the problems of agriculture and rural society, theme based group
assignments.
SOC 402 BEHAVIOURAL SKILLS 3 (1+2)
Theory: Key issues of human resource management in organization; promoting self-understanding
and building positive attitude; interpersonal communication skills; conflict management: nature and
scope; motivation: meaning, definition and types; organizational development; stress management:
meaning, factors and methods of stress management, yoga, meditation and other exercises for
healthy life style; time management and behavioral skills; management of change and behavioral
skills; leadership skills: concept of leadership, leadership styles, characteristics of leaders, pattern
of leadership and group relations; group behavior : concept of group, features of group, elements of
group, forms of interaction in group; decision making: definition, process and elements of decision
making, type of decision makers, and art of making decision, decision making and problem solving
technique.
and building positive attitude; interpersonal communication skills; conflict management: nature and
scope; motivation: meaning, definition and types; organizational development; stress management:
meaning, factors and methods of stress management, yoga, meditation and other exercises for
healthy life style; time management and behavioral skills; management of change and behavioral
skills; leadership skills: concept of leadership, leadership styles, characteristics of leaders, pattern
of leadership and group relations; group behavior : concept of group, features of group, elements of
group, forms of interaction in group; decision making: definition, process and elements of decision
making, type of decision makers, and art of making decision, decision making and problem solving
technique.
Practical : Course is based on participatory process with the teacher playing the role of facilitators;
the learner-centered approach adopted by the teacher includes activities designed as interactive and
experimental with the resulting emphasis on learning by doing the exercises such as: group
discussions, case study, exercises/games, self-analysis by students about their styles and behaviour,
role play and participants’ presentations.
the learner-centered approach adopted by the teacher includes activities designed as interactive and
experimental with the resulting emphasis on learning by doing the exercises such as: group
discussions, case study, exercises/games, self-analysis by students about their styles and behaviour,
role play and participants’ presentations.
